To everyone else's eye it just seems idiotic.
Think of it this way... Remember being a kid and eating bugs? Wait, I sometimes still do that. Let me try again. Remember being a kid and constantly shitting yourself? Everyone else was repulsed by it but we just felt relief in what we truly enjoyed, which just so happens to involve feces. Anyways you get the picture (if not close your eyes and try to imagine).
On to the point.
Not long ago (2002), Oskar Blues Brewery in Colorado released their craft pale ale in a can. This was a funny hoo-hoo ha-ha joke act at first, until it actually proved to work.
Now at only (around) $8-$10 a six pack you too can feel like a country boy with your very own cans! They taste better sure... but who will notice?
The Beer Can revolution is beginning (or so they say) and people are starting to really appreciate the beer can. Other breweries, for example; Southern Star in Conroe, TX, use only cans and kegs to batch their beer.
I admit I really do enjoy the cans more. Nothing is more satisfying than downing a canned beer and being able to slam it on the ground angrily without cleaning up glass!
Canned beer is slowly making its way into the world of craft beer, so give it a try some time if you have the chance. You might just like that dad-gum darn-tootin good ol' canned beer.
Now for your viewing pleasure, my portrayal of what is happening to bottles in the beer world.
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